COMPREHENSIVE STRATGIES
We combine a comprehensive online marketing strategy consisting of traditional SEO (search engine optimization), social media awareness campaigns and intelligent social media press releases.
SEARCH OPTIMIZATION
Search engine marketing or (SEM), is a form of Internet marketing to promotes websites by increasing their visibility in search engine result pages (SERPs). Our methods of achieving this include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.
| • Keyword Research • Robots.txt |
• Meta Tags • Keyword Density |
• XML Sitemap • Traffic Analysis |
SOCIAL MEDIA MARKETING
Social media marketing generates exposure by engaging users in online communities. The advantage of this form of marketing is the ability to target the geo/demographics of users on social media sites. We focus on these Social Media Platforms:
| • Twitter • Delicious • Diigo |
• Digg • Blinklist • FriendFeed |
• Yahoo Buzz! • StumbleUpon • YouTube • Dzone |
SOCIAL MEDIA PRESS RELEASE
Social media press release with headline displayed thru RSS, XML or other syndication across a large network of sites. Service includes:
| • AP Distribution • Topix News • Newspad Search Engine • Podcasts |
• PR TrackBacks • Yahoo News • Pheedo Network • eBook Industry Digest |
• PR Tag Clouds • Google News • YouTube • RSS News |
EMAIL NEWS LETTER MARKETING
Installation and integration of phplist, an open source double opt in email management system to help effectively capture traffic generated to the site.
| • Double opt-in management • List segmentation |
• Newsletter scheduling • Click tracking |
• RSS • HTML emails |
CONVERSION TRACKING
Campaign measurement with results tracking of advertisement Google, Yahoo, MSN, and Facebook clicks. Additional results tracking of RSS feeds read, email news letter sign ups.
ONLINE REPORTING
Web stats reports with site traffic information and detailed visitor information.
| • Visits duration • Search key phrases • Robots/Spiders |
• Referring search engines • Total pages views • Countries referred |
• Referring sites • Pages viewed • Search keywords |